Reading about and watching the performance of BP chief executive Tony Hayward during the last few weeks has been interesting to say the least. To see how his stance has moved from a task based 'get this thing sorted' to a more contrite 'let's work with you to get this sorted' shows how people perception carries real value. And in BP's case this has affected the share price dramatically.
I guess the lesson for me is that everyone can be viewed as a potential stakeholder or customer in a business and if we ignore or even perceive to ignore what people believe is right or true then dramas can unfold. Nothing spreads faster than bad news!
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