The Power of One

With the start of the new football season nearly upon us -- where has the summer gone? -- I'm usually inrigued by the latest big moeny signings, managerial merry go-rounds and alike that inly happens in the world of football. Only this year it's less so - and I think I know why.

It's nothing but a few weeks since the end of the world cup and the disappointment from under performing players, apparent lack of effort (or fitness) and the hype in general has left me feeling as though the brand of football has been tarnished. Another season - so what? If players can't deliver when it really matters - and boy has this team had its chances over the years - why do I need to remain a 'fan' through thick and thin?

And isnt that just the same in business?

We can all have off days that's for sure, yet they if turn in to something more regular, if it starts to truly affect performence then the perceptions of our customers can soon change.

It's called the power of one - how one individual can affect the perception of others, both negatively or positively, and either turn them 'on' or 'off'. And remember perception is reality from a customer's point of view.

So what do you do in your business to harness the power of one?

Worth thinking about isn't it?